Use this section to request a SITE MARKETING & PROMOTIONAL CRITIQUE REPORT.

The things that affect why a site ranks well on a search engine, or does not rank at all, are often down to subtle programming aspects of the site within its (usually) hidden html coding sections. Getting these right can make a huge difference to where your site appears on popular search engines. Ideally, you need to be within the top 30 and, better still, on the first page of results that people see.

Statistics that we have seen suggest that 60-65% of web surfers will click on a site which is within the top 10 on a search engine. 20-25% will click a site ranked 11 to 20, most of the rest will visit sites positioned 21 to 30 and fewer than 4% will go beyond the top 30.

Ask yourself if you are really serious about an internet marketing strategy. If so, search engines will almost certainly be your most popular and least expensive way of attracting visitors. To achieve this, you need to be in the top 30, but achieving this is an art which is often lost on web designers. They may leave you with a fully functional beautiful-looking site, but have they given you a site which will actually be found by your customers when they go looking for it? Sadly, our experience is that web designers do not understand what it takes to get a site well ranked. Some use programming methods which actually handicap the sites that they have designed such as improper use of frames or Flash.

We can provide you with a Critique Report on your site which will examine how it has been programmed so far as its search engine prospects are concerned. Our reports are NOT relevant to html design or appearance. Instead, they relate to the correct use of meta tags, keywords, frames, 'alt' tags, Flash and similar matters. We will check whether other sites are linking to yours because this is an increasingly important factor being used by some top search engines in deciding where to rank a site. We will NOT suggest tactics which the search engines are wise to and which could result in your site being penalised or, in extreme circumstances, being excluded altogether. For example, beware of anyone recommending that you cram your site with keywords in white text on a white background. Other tactics like this could be a waste of time, counter-productive or simply damaging to your rankings.

A Critique Report will contain recommendations for boosting your site's rankings, and we will explain why we are making those recommendations. If you simply want to know what to do without going into detail about the reasons behind all of our recommendations, our Site Optimisation Service may suffice. This lesser service does not check your current standings on search engines nor do we check for links to your site. Also, the Optimisation Service simply examines the URL that you put forward. A Critique Report looks more deeply into your whole site to see what can be done to increase its profile using as many of its features as possible e.g. optimising different pages according to their own specific features.

FEEDBACK
Thank you for your report and for delivering it in such a timely fashion.
I found the report to be most useful and hope that by implementing some of the actions suggested, it will improve the 'visibility' of the site.
Peter S.

Wow. Thanks for the report, fabulous (you can quote that).
Paul R.

PRICING
Critique Report £250 per site.
(prices subject to vat in UK &EU)